Performance bonus evaluation criteria for major financial holding company chairmen in Korea are becoming more diverse. KB Financial considers non-banking sector profits, Shinhan Financial considers AI performance, Hana Financial considers soundness, and Woori Financial considers capital adequacy as important factors. Each financial holding company is determining performance bonuses by reflecting the values emphasized by its chairman and management strategies. This change shows a trend of considering various factors for long-term stability and sustainable growth rather than evaluating based on profitability alone.