Integration with voice assistant 'Siri'…providing answers to complex issues and questions
"Expectations for consumer-focused AI leader"…stock price touches 250 dollars for the first time
(San Francisco=Yonhap News) Special Correspondent Kim Tae-jong = Apple has launched a feature equipped with ChatGPT, an artificial intelligence (AI) model, on its devices including iPhones.
Apple announced on the 11th (local time) that it will distribute a software update version including integration of its voice assistant 'Siri' and ChatGPT to iPhones, iPads, Macs, and other devices.
This comes six months after first announcing ChatGPT integration at the annual Worldwide Developers Conference (WWDC) in June.
ChatGPT integration is one of the key features of 'Apple Intelligence,' Apple's AI system.
While Apple released some features of Apple Intelligence last October, this launch of ChatGPT integration is being evaluated as a full-scale integration of AI into Apple devices such as iPhones.
ChatGPT is the most widely used AI model in the world, with 250 million weekly active users.
With ChatGPT embedded in 'Siri,' this voice assistant has become smarter.
For complex questions or problems, 'Siri' provides answers using ChatGPT.
If 'Siri' determines that ChatGPT's response is more appropriate for a user's specific question, it presents the answer through ChatGPT with user permission.
This integration feature is based on GPT-4o, OpenAI's latest AI model.
Apple established a partnership with OpenAI in May for this. Apple has previously stated that it can also integrate other AI models, such as Google's Gemini, with Apple Intelligence.
Additionally, the software distributed this time includes features that allow users to create new emojis and automatically generate images tailored to user-entered text or specific requirements.
It also includes a feature that allows users to change the tone of text or make sentences more concise when selecting specific text.
Apple explained that it plans to add updated features next year that will allow 'Siri' to perform tasks within specific apps according to user instructions, such as sending messages to friends or changing music playback modes.
U.S. economic media outlet CNBC reported, "Many investors expect that as Apple Intelligence features are added, iPhone sales will increase and upgrade cycles will be accelerated, and in the future, Apple will establish itself as a leader in consumer-focused AI."
Reflecting this, Apple's stock price has been showing a steady upward trend recently.
At 1:18 PM Eastern Time (10:18 AM Western Time) today, Apple's stock price traded at $249.10 on the New York Stock Exchange, up 0.54% from the previous day. During the session, it also touched $250 for the first time in history.
Since the closing price of $225.66 at the end of October, the stock price has been quietly rising for more than a month without major fluctuations.
As a result, Apple, with a market capitalization of $3.765 trillion, is widening the gap with Nvidia in second place ($3.399 trillion) and is approaching $4 trillion for the first time in history.
taejong75@yna.co.kr
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Well... that's what they say.. haha
