Meta, the parent company of Facebook and Instagram, will pay a fine of Rp 321 trillion for a lawsuit related to the protection of teenage users. As part of the settlement, Meta is committed to improving the security of its platforms for teenagers. Meta openly calls on its competitors, TikTok and YouTube, to follow suit in protecting young users. To spread this message, Meta uses paid advertising that reaches a wide audience on their own platforms. This strategy is considered smart because it positions Meta as a party concerned with the safety of teenagers, regardless of the response from TikTok and YouTube.
