In China, there is a popular trend of "selling" faces to AI companies for use as digital characters in AI dramas. Chinese citizens are willing to grant permission for the use of their faces in exchange for money, ranging from 271,005 rupiah to 12.6 million rupiah. Online platforms in China act as intermediaries between face owners and AI drama producers who need digital characters. Demand for human faces for AI dramas is increasing because producers want digital characters to look more realistic and diverse. People from various backgrounds, ranging from professional extras to the general public, are participating in this trend.