The Korea Construction Technology Association and Samho Development have collaborated to create a hip-hop music video format promotional video that is gaining immense popularity on YouTube. The video depicts the story of construction technicians who, despite the difficulties faced on construction sites, take pride in their profession and overcome adversity like breaking through a tunnel. The construction industry produced this video to address the issue of negative perceptions of the construction industry among younger generations. The video has garnered over 190,000 views in just two weeks, evoking empathy for the hard work and pride of construction workers.
