Asus claims to be the market leader in gaming laptops in Indonesia with a market share of 39% for the consumer gaming segment and 38% for the overall consumer notebook market. The Asus TUF Gaming line contributes 33% of the gaming market share in Indonesia, offering high durability at a relatively affordable price. Asus is committed to providing powerful gaming laptops that can still be used for everyday work and are durable. The company also focuses on good after-sales service with more than 140 service centers throughout Indonesia. Despite facing challenges of component scarcity and global price increases, Asus strives to minimize the impact on laptop prices in Indonesia.