Actor Kim Soo-hyun is facing controversy after allegations emerge that he dated the late Kim Sae-ron for six years when she was a minor. The YouTube program 'Horizontal and Vertical Research Institute' raised the claim by citing statements from Kim Sae-ron's family, while Kim Soo-hyun's agency denied it as a blatant falsehood. However, as photos of Kim Soo-hyun and Kim Sae-ron have been made public, negative public sentiment is intensifying. The viewer bulletin board for the MBC entertainment show 'Good Day,' in which Kim Soo-hyun appears, is flooded with calls for his departure. The release schedule for his upcoming Disney+ original series 'Knockoff' has also become uncertain. Additionally, companies such as Homeplus and Tous les Jours, which used Kim Soo-hyun as a model, are closely monitoring the situation and facing difficulties in deciding whether to renew contracts.