Since this is a translation of an overseas article, there may be some mistranslations.
https://www.avcesar.com/netflix-des-chaines-tv-en-direct-et-des-nouvelles-plateformes-bientot-integrees-48067
Will Netflix Integrate Live TV Channels and New Platforms Soon?
To maintain its leading position in the highly competitive and saturated video streaming market, Netflix is considering a major overhaul of its model.
This SVOD (Subscription Video on Demand) giant is seriously considering not only integrating third-party services (other platforms) into its app but also adding thematic live channels broadcast in real time.
Netflix's evolution has already begun with the addition of video games. However, this SVOD service aims to go much further than its core business of simple video streaming. Netflix is considering introducing thematic live linear channels (similar in format to Fast channels) that broadcast movies, series, and other types of programs linearly (according to a fixed schedule).
Declining User Engagement and Market Concerns
According to a recent report by the Wall Street Journal (WSJ), Netflix is concerned about the potential decline in subscriber viewing time (engagement). In fact, Netflix has recently seen a downward trend in its share of US TV viewing time, and the company's stock price has also fallen over the past few months.
Moving Towards a Platform Aggregator Model Like Prime Video?
In addition to adding live channels, Netflix is considering integrating other platforms into its app in a similar way to Prime Video (Prime Video) or Apple TV (Apple TV). This isn't the first time Netflix has experimented outside of the streaming realm; it has already partnered with TF1+ to broadcast content from the French broadcaster and recently experimented with live sports broadcasts.
▶ Original source: https://www.avcesar.com/netflix-des-chaines-tv-en-direct-et-des-nouvelles-plateformes-bientot-integrees-48067
