Korean film companies are turning their attention to the growing Southeast Asian market. They are entering the market in various ways, such as remakes using popular IPs and collaborations with local directors. The drama 'Descendants of the Sun' is being remade in Indonesia, and '7th Grade Civil Servant' is being remade and sequels are being produced in Indonesia, the Philippines, and Turkey, showing the possibility of K-content as a global franchise. CJ ENM entered the Vietnamese market and produced original films using local languages and actors, achieving box office hits such as 'The House of No Man' and 'My'. Amidst the growth of the Southeast Asian market, Korean film companies are actively pursuing overseas expansion to strengthen their global competitiveness.
