This Chuseok holiday, broadcasters are planning special music programs and movies, while OTT services are releasing new films and entertainment content to captivate viewers. In the past, Chuseok feature films and specials broadcast on TV were at the center of family viewing, but now the trend has shifted towards a variety of platforms such as TV, OTT, and YouTube, where individuals can choose content that suits their tastes. Although OTT usage is high at 81.8%, many people still enjoy watching TV, and the proportion of people watching OTT content through TV is also increasing. The competition for holiday content continues, but the stage has expanded from TV to OTT and YouTube, giving viewers a wider range of choices.
