President Lee Jae-myung used the Genesis G90 as the official presidential car at the 2025 Gyeongju APEC Summit. This represents a shift from previously using the Mercedes-Maybach, choosing instead a domestic brand vehicle, demonstrating that 'K-Mobility' technology and brand prestige have reached global standards. The Genesis G90 is equipped with the highest level of safety, security, and quality reliability, establishing itself as a 'luxury brand representing the nation' as a symbol of national dignity. Meanwhile, U.S. President Donald Trump used his dedicated armored limousine 'The Beast,' and Chinese President Xi Jinping used the 'Hongqi N701,' described as China's Rolls-Royce, reflecting a competition among nations over vehicle pride.
