What if you could ask complex questions that pop into your head and immediately receive AI-powered responses that provide key information and helpful links through advanced reasoning? Now, you can experience this firsthand with ‘AI Mode,’ Google's most powerful AI search experience.
Google first introduced AI Mode as an experimental version in the US earlier this year, and since Google I/O 2025, it has been expanding availability to users outside of Google Labs. It has received positive feedback from many users for its fast response speed and accurate, helpful answers. Thanks to this feedback, you can now experience AI Mode in Korea without a separate Google Labs account.
Starting today, AI Mode will be gradually rolled out to Google Search, allowing you to ask your questions more easily. Over the next few days, you'll be able to check for the newly added ‘AI Mode’ tab in the search bar within the Google app and Google Search.
Google's latest AI search feature optimized for complex questions
AI Mode is Google's most powerful AI search feature, enhanced with more sophisticated reasoning abilities and multimodal capabilities. It can handle follow-up questions and provide helpful web links, enabling it to offer deeper insights into complex questions. Based on a customized version of Gemini 2.5, using AI Mode allows you to process long, complex, or nuanced questions that would have previously required multiple searches.
In fact, initial testers of AI Mode are inputting search queries that are 2~3 times longer than traditional keywords. This demonstrates that AI Mode is effectively addressing the types of questions that were previously challenging to solve with conventional search. It is particularly effective for tasks such as product comparisons, travel planning, and explaining complex instructions – situations where internet searches are necessary or when facing difficult tasks.
For example, you could ask:
"I'm planning to train for an Ironman triathlon next May. What should I know before starting my training?
When faced with such multi-faceted questions, AI Mode utilizes Google's ‘query fan-out’ technology, which internally breaks down the question into subtopics and executes multiple search queries simultaneously. This allows users to explore search results more deeply and broadly, leading them to discover more information available on the web and find content that precisely matches their query. It also enables natural follow-up questions like "Can you tell me about any clubs I can join in my area?"
The reason why this AI-powered search experience is so special is that Google's advanced model capabilities are integrated directly into the search engine, combined with the world's leading information system. Now, you will not only receive high-quality web content but also access real-time data such as the Knowledge Graph, the latest information from various sources, and shopping data for billions of products.
AI Mode is available not only through text but also voice and images
To enable you to ask questions in various ways, AI Mode supports multimodal functionality. You can conveniently ask questions in a more natural way, not just through text, but also through voice and photo capture.
For voice queries, simply press the microphone icon in the search bar and speak your question. This is particularly useful for long and detailed questions or when you need to search while on the move without stopping.
Additionally, Google Lens functionality is integrated into AI Mode, making it easier to ask complex questions about what you see.
For example:
Haven't we all experienced the frustration of staring at a menu while traveling abroad? Now, simply take a picture of the menu and ask:
“[Image: Tapas menu] Translate this menu and tell me which dishes are vegetarian.”
AI Mode not only instantly translates menus but also considers the condition 'vegetarian' to recommend suitable dishes, providing an amazing experience.
AI and the Future of Google Search
The launch of AI Mode is part of Google's long-term vision to make information easier and more intuitive to find and access through Google Search. As Google introduces various AI services, users are increasingly asking more complex and nuanced questions through Google Search. Over 1.5 billion people use AI Overviews every month, a prime example of this shift. In major markets like the US and India, AI Overviews are displayed in over 10% of searches, highlighting the growing trend of users relying on AI Overviews for their search needs.
Exploring Web Content with AI Mode!
Helping users discover a wide range of content across the web is a core mission of Google Search. AI Mode enables users to express their search intent more accurately and provides access to diverse content formats alongside links, expanding the scope of queries. This ultimately opens up new opportunities for both content creators and users.
As Google continues to evolve the search experience with AI technology, it remains committed to helping users access information and perspectives from various sources. For example, we've observed that users are visiting a wider range of websites to find answers to more complex questions through AI Overviews. Additionally, clicks on search results containing AI Overviews drive higher quality traffic to websites, suggesting increased user engagement.
AI Mode builds upon Google's existing quality and ranking systems while introducing new approaches to enhance accuracy. It prioritizes potential AI-based responses but defaults to traditional web search results when confidence levels are insufficient. Like all initial AI products, it may not always be perfect, but Google is committed to continuous improvement. Try AI Mode and share your feedback.
