Martial arts, a new K-premium consumer goods offensive...targeting the halal market | Yonhap News

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The Korea Trade Association is hosting the '2026 Jakarta K-Premium Consumer Goods Exhibition' in Jakarta, Indonesia, to support domestic companies' entry into the halal market. Indonesia is the world's largest halal consumer market, and over 200 domestic companies in the food, beauty, living & interior industries participated in this event. Export consultations with local buyers are being conducted through the exhibition, and opportunities for local distribution network expansion are provided by operating pop-up stores in Jakarta in cooperation with K3 Mart. In addition, Hallyu cultural events such as Yunho's fan meeting will be held concurrently to create marketing synergy. The Trade Association expects that this event will serve as an opportunity for domestic companies to enter the vast halal market in Indonesia.

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