Viewers tired of artificial staging are trending towards preferring vlogs on YouTube that feature celebrities' unpretentious daily lives. YouTubers such as Iyujeo, Won-i, and Lee Eun-ji show unpredictable behavior and small daily events, bringing comfort and laughter to viewers. Experts analyze that the increase in social fatigue among modern people and the spread of light viewing patterns have led to this change. In addition, while TV broadcasts and OTT platforms focus on entertainment content that emphasizes planning and concepts, YouTube is differentiating its role by offering comfortable and relatable daily content.
