According to a survey by the Korea Chamber of Commerce and Industry, Korean consumers actively use subscription services, with an average of 3 to 4 subscriptions per person. Subscription preferences vary by generation, with the 2030 generation showing the highest interest in generative AI, while the 4060 generation preferred health and home appliance services. The advantages of subscription services include access to latest products and services, personalized service offerings, and low initial costs. However, drawbacks such as poor monthly billing management and difficulties with cancellation were also noted. The subscription economy market is expected to experience further growth in the future.
