Allegations have emerged that Apple's AI voice assistant Siri was collecting user conversations without authorization and using them for marketing purposes. In response, Apple clarified that Siri data has never been used to build marketing profiles or sold to third parties. However, Apple settled a class action lawsuit filed by U.S. users for $95 million. This was because users claimed that Siri records private conversations and uses them for advertising. Apple maintains that no related evidence was presented and states that it does not use Siri data for training without user consent and deletes recordings from unintentional Siri activations.