네이버가 처음으로 물류센터를 마련하고 직접 배송사업에 뛰어든다. 쇼핑 사업이 커지자 외부에 배송을 맡기는 전략을 전면 수정하는 것이다. 네이버는 수도권을 시작으로 전국에 물류센터를 구축하는 방안도 추진한다.
6일 업계에 따르면 네이버는 한강을 기준으로 남쪽과 북쪽에 물류센터를 확보하기 위해 후보 부지를 들여다보고 있다. 네이버는 부지를 사서 물류센터를 짓는 방안과 기존 물류센터를 인수하거나 장기 임차하는 방안 등을 놓고 고심하고 있다.
2001년 쇼핑 사업을 시작한 네이버는 2019년까지 배송에 일절 관여하지 않고 판매자가 물류회사를 선정하도록 하는 방식으로 사업을 했다. 2020년 CJ대한통운과 협력 관계를 맺었고, 이후 스타트업인 파스토와 품고 등이 네이버 물류 체계에 들어왔다. 판매자는 이들 물류회사 중 한 곳을 선정하면 된다.
이런 외부 물류 방식은 창고를 보유하지 않고 물류회사의 보관·포장·배송 역량을 활용할 수 있어 비용 부담을 줄여줬다. 네이버는 이들 회사를 활용해 ‘도착보장’과 ‘N배송’ 등의 이름으로 ‘로켓배송’을 앞세운 쿠팡에 대응해왔다.
하지만 배송 경쟁이 심해지는 상황에서 이 같은 외부 배송 방식으로는 이길 수 없다고 판단했다는 설명이다. e커머스업계 관계자는 “외부 회사 협력 방식은 나름대로 장점이 있지만 출고 마감 시간과 재고 배치, 배송 품질, 물류 단가를 쇼핑회사가 직접 통제하기 어려운 구조”라며 “10조원 이상을 투자해 전국에 물류망을 구축한 쿠팡은 자동화와 데이터 기반 운영으로 배송 효율을 끌어올렸다”고 했다.
네이버는 수도권에 자체 물류거점을 조성하는 것을 시작으로 전국에 물류센터를 구축해 나간다는 계획이다. 이와 함께 보관, 포장, 출고뿐만 아니라 라스트마일(소비자와 만나는 최종 배송 구간) 배송 인력도 확보해 나갈 것으로 알려졌다. 업계는 네이버가 쿠팡 자체 배송 인력인 ‘쿠팡친구’(옛 쿠팡맨)처럼 앞으로 ‘네이버친구’ 모델도 검토할 수 있다고 보고 있다.
--후략--
▶ 원문 출처: https://n.news.naver.com/mnews/ranking/article/015/0005306795?ntype=RANKING
Naver untuk pertama kalinya menyiapkan pusat logistik dan secara langsung memasuki bisnis pengiriman. Dengan berkembangnya bisnis belanja, strategi menitipkan pengiriman kepada pihak luar diubah sepenuhnya. Naver juga mendorong rencana untuk membangun pusat logistik di seluruh negara dimulai dari wilayah metropolitan.
Menurut industri pada tanggal 6, Naver sedang mempertimbangkan lokasi kandidat untuk mengamankan pusat logistik di selatan dan utara berdasarkan Sungai Han. Naver sedang mempertimbangkan berbagai opsi termasuk membeli lahan dan membangun pusat logistik atau mengakuisisi atau menyewa jangka panjang pusat logistik yang ada.
Naver, yang memulai bisnis belanja pada tahun 2001, hingga 2019 tidak terlibat sama sekali dalam pengiriman dan menjalankan bisnis dengan cara memungkinkan penjual memilih perusahaan logistik. Pada tahun 2020, mereka membentuk hubungan kerjasama dengan CJ대한통운, dan setelah itu startup seperti Pasto dan Pumgo masuk ke dalam sistem logistik Naver. Penjual dapat memilih salah satu dari perusahaan logistik ini.
Metode logistik eksternal ini mengurangi beban biaya karena tidak memiliki gudang dan dapat memanfaatkan kemampuan penyimpanan, pengemasan, dan pengiriman perusahaan logistik. Naver telah merespons Coupang, yang unggul dengan 'Pengiriman Roket' dengan menggunakan perusahaan-perusahaan ini dengan nama-nama seperti 'Jaminan Kedatangan' dan 'Pengiriman N'.
Namun, dikatakan bahwa Naver menilai bahwa metode pengiriman eksternal seperti itu tidak dapat menang dalam situasi persaingan pengiriman yang semakin ketat. Seorang pejabat industri e-commerce mengatakan, 'Metode kerjasama dengan perusahaan eksternal memiliki keunggulan tersendiri, tetapi merupakan struktur di mana perusahaan belanja sulit mengendalikan waktu tutup pengiriman, penempatan inventaris, kualitas pengiriman, dan harga logistik secara langsung,' dan menambahkan, 'Coupang, yang telah menginvestasikan lebih dari 10 triliun won untuk membangun jaringan logistik di seluruh negara, telah meningkatkan efisiensi pengiriman melalui operasi berbasis otomasi dan data.'
Rencana Naver adalah membangun pusat logistik di seluruh negara dimulai dengan menciptakan basis logistik sendiri di wilayah metropolitan. Seiring dengan itu, diketahui bahwa mereka akan terus mengamankan personel pengiriman tidak hanya untuk penyimpanan, pengemasan, dan pengiriman tetapi juga untuk pengiriman last-mile (segmen pengiriman akhir yang bertemu dengan konsumen). Industri percaya bahwa Naver dapat mempertimbangkan model 'Sahabat Naver' di masa depan seperti halnya 'Sahabat Coupang' (dulu Coupang Man), yang merupakan personel pengiriman sendiri Coupang.
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▶ Sumber asli: https://n.news.naver.com/mnews/ranking/article/015/0005306795?ntype=RANKING
Naver is establishing a logistics center for the first time and directly entering the delivery business. As its shopping business grew, it is completely changing its strategy of outsourcing delivery to external companies. Naver is also promoting a plan to build logistics centers across the country, starting with the Seoul metropolitan area.
According to industry sources on the 6th, Naver is examining candidate sites to secure logistics centers on both the south and north sides of the Han River. Naver is considering various options, including purchasing land to build logistics centers and acquiring or long-term leasing existing logistics centers.
Naver, which started its shopping business in 2001, operated without any involvement in delivery until 2019, allowing sellers to choose logistics companies. In 2020, it established a partnership with CJ Logistics, and later startups such as Pasto and Pumgo entered Naver's logistics system. Sellers simply need to select one of these logistics companies.
This external logistics method reduced costs by not owning warehouses and utilizing logistics companies' storage, packing, and delivery capabilities. Naver has used these companies to counter Coupang, which leads with 'Rocket Delivery,' under names like 'Arrival Guarantee' and 'N Delivery.'
However, the explanation is that Naver determined it cannot compete with such external delivery methods amid intensifying delivery competition. An e-commerce industry representative said, "While the external company cooperation method has its merits, it has a structure where the shopping company cannot directly control shipping cutoff times, inventory placement, delivery quality, and logistics costs," and added, "Coupang, which invested over 10 trillion won to build a nationwide logistics network, has improved shipping efficiency through automation and data-driven operations."
Naver's plan is to establish its own logistics hub in the Seoul metropolitan area and then build logistics centers nationwide. Along with this, it is known that Naver will also secure delivery personnel for not only storage, packing, and shipping but also last-mile (the final delivery section where consumers are met). The industry believes Naver could also consider a 'Naver Friends' model in the future, similar to 'Coupang Friends' (formerly Coupang Man), Coupang's own delivery personnel.
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▶ Original source: https://n.news.naver.com/mnews/ranking/article/015/0005306795?ntype=RANKING
