https://www.mk.co.kr/news/business/11921027
[Exclusive] Lee Jae-yong's Bold Decision: 'Galaxy Price Freeze'... How is it Possible to Add More Features?
Background of 'Galaxy S26' Price Freeze
Sales Volume Boost Instead of Price Increase
S Series Prices Remain Unchanged for 4 Consecutive Years
Influence of Apple and Chinese Companies' Moves
Direction of Specification and Cost Structure Adjustment
Galaxy A Prices to Increase Slightly
Samsung Electronics' decision not to raise the prices of the Galaxy S26 series, scheduled for release in March this year, and the foldable series, expected to be launched in July, is interpreted as a 'two-track strategy' aimed at simultaneously achieving market share expansion and performance protection.
Considering the burden of rising component costs and falling won value, a price increase seems inevitable. However, instead of raising prices, Samsung aims to protect sales volume and secure both market share and profitability.
The moves of competitors such as Apple and Chinese companies are also considered background factors for this price freeze decision.
Industry insiders
"Even if component costs rise, if consumer prices increase, there is a possibility that demand for premium smartphones will decline."
"Maintaining the price range and adjusting specifications and cost structure are considered more effective in retaining consumers."
Meanwhile, Samsung Electronics plans to slightly increase the prices of some models in the Galaxy A series, a low-priced lineup, while freezing the prices of its flagship products.
This move aims to maintain market share and protect performance by raising the price of the Galaxy A series.
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