Samsung Display Launches World's First 360Hz 'V-Stripe' QD-OLED
□ New pixel structure with a 21:9 ultra-wide aspect ratio, 360Hz high refresh rate, and peak brightness of 1,300 nits… '26 monitor masterpiece' 'High Performance' QD-OLED arrives
□ Application of V-Stripe pixels enhances text readability… Wide screen, smooth screen transitions, and fast response speeds provide the optimal gaming experience
□ QD-OLED achieves a 75% market share in the '25 self-emitting monitor market, solidifying its No. 1 position
□ "Samsung Display will continue to drive technological innovation in the high-end monitor market with QD-OLED"
Samsung Display is launching the world's first 34-inch 360Hz QD-OLED with a 'Vertical (V)-Stripe' pixel structure. Samsung Display began mass production in December and has been supplying it to seven global monitor manufacturers, including ASUS, MSI, and Gigabyte, since January 1st.
While conventional QD-OLEDs arranged red (R), green (G), and blue (B) subpixels in a triangular shape, 'V-Stripe' arranges R, G, and B subpixels in a vertical (Vertical) stripe pattern. The industry commonly refers to it as the stripe structure or RGB stripe structure. However, Samsung Display has developed a stripe pixel structure optimized for quantum dot devices and named it 'V-Stripe'. Applying this pixel structure allows for clearer representation of text edges, providing an optimal monitor solution for users sensitive to text readability, such as document work, coding, and content creation.
The new product also features ▲ a 'V-Stripe' structure ▲ a 21:9 ultra-wide aspect ratio ▲ a 360Hz high refresh rate that enables smooth screen transitions and fast response speeds ▲ a peak brightness of 1,300 nits. These features are generating high expectations among consumers who enjoy speedy and immersive games such as sports and racing.
Generally, a 21:9 aspect ratio significantly increases the number of horizontal pixels and data processing compared to a 16:9 ratio. This leads to increased power consumption and heat generation at the same refresh rate. Additionally, it is known to be difficult to achieve high refresh rates due to the difficulty in evenly matching signal timing between left and right pixels.
A Samsung Display representative stated, "The biggest technological hurdle in mass-producing high refresh rate products with a new pixel structure was the reduction of organic material lifespan, heat generation, and brightness degradation." They added, "QD-OLED's front emission method gives it an advantage in terms of brightness. By improving the efficiency of organic materials and optimizing the design, we were able to mass-produce a 'High Performance' monitor display with four specifications: ▲ 'V-Stripe' pixel structure ▲ ultra-wide aspect ratio ▲ high refresh rate ▲ high brightness."
'V-Stripe' QD-OLED monitors, considered the anticipated product in the new year's monitor market, will be unveiled at 'CES 2026', which opens on January 6th (local time) in Las Vegas. ASUS and MSI are scheduled to first publicly unveil their new monitor models equipped with 'V-Stripe' QD-OLED at CES. Samsung Display will also showcase the panel at a private booth during CES.
According to market research firm Omdia, the proportion of self-emitting panel-equipped products in the premium monitor market exceeding $500 is expected to increase from 14% in '24 to 23% in '25 and 27% in '26. This trend indicates a continuous shift from LCD to OLED. Among them, Samsung Display's QD-OLED shipments are estimated to be around 2.5 million units in '25, exceeding a market share of 75%, solidifying its overwhelming No. 1 position.
Jung Yong-wook, Senior Vice President and Head of the Large Business Division Strategy Marketing Team at Samsung Display, stated, "The high-end monitor market, including gaming, has a high level of consumer sensitivity and expectations for display quality. It can be considered a battleground for the latest display technologies." He added, "As QD-OLED is receiving overwhelming support from consumers in this market, we will continue to introduce more innovative technologies and maintain our market leadership."
▲ Samsung Display's world's first 34-inch 360Hz QD-OLED with a V-Stripe pixel structure
▲ Samsung Display's world's first 34-inch 360Hz QD-OLED with a V-Stripe pixel structure
▶ Source: https://news.samsungdisplay.com/34417
