* Ars Technica article
Asus confirms its smartphone business is on indefinite hiatus
https://arstechnica.com/gadgets/2026/01/asus-confirms-its-smartphone-business-is-on-indefinite-hiatus/
# Part of the content is translated.
There were unconfirmed reports earlier this month that ASUS was planning to scale back its smartphone business, but the company did not comment on it at the time.
Now, ASUS chairman Jonney Shih has officially confirmed the wind-down of the smartphone business at an event in Taiwan. Instead, ASUS plans to focus on AI products such as robots and smart glasses.
At the 2026 kick-off event, Shih spoke about the company's future plans.
(Taiwan Inside report, machine translation)
"ASUS will not be adding any new phone models in the future."
This means that there will be no new Zenfone or ROG Phone models in 2026.
In fact, since few phone buyers were interested in the latest ASUS phones, it's possible that ASUS decided to give up.
However, Shih did not say "we will never make a new phone again," and the company said it would take a 'wait-and-see' approach. In other words, there are various interpretations because it is a translation.
[The rest of the content is omitted]
https://bsky.app/profile/arstechnica.com/post/3mcsbdnqkrq2d
