* This is a partial quote from a Digital Daily article.
https://n.news.naver.com/mnews/article/138/0002217369
https://www.ddaily.co.kr/page/view/2026020611561454177
F1 TV, the official streaming platform for the global racing sport Formula One (F1), has launched its service in Korea. The 'sole window' status of Coupang Play, Coupang's online video service (OTT) which has virtually monopolized F1 live broadcasts domestically, is being shaken, and a subtle change in the related market is being felt as the recent trend of '탈팡' (leaving Coupang) spreads.
The industry believes that the launch of F1 TV's official service in Korea at a time when the number of F1 viewers is gradually expanding could have some impact on Coupang Play's subscriber retention and acquisition strategy. In particular, as fatigue with Coupang accumulates among some users, the emergence of an alternative platform for the first time as a realistic option for F1 fans is considered to be significant.
According to industry sources on the 6th, F1 TV recently launched its official streaming service in Korea. The F1 TV subscription plan consists of three tiers: Access, Pro, and Premium. … …
In particular, Coupang Play's limited access to team radio (the process by which racers discuss tactics with their teams via radio) and free access to race analysis data is receiving a positive response from fans. As F1 is still classified as a niche sport in Korea, the vast amount of data and archive content provided by the official platform could be a sufficient incentive for subscriptions.
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