* MacRumors article
Is Apple Phasing Out the iWork Brand?
https://www.macrumors.com/2026/02/13/apple-iwork-website-removed/
# Part of the content was translated from Gemini 3.0 Flash and then edited.
With the launch of the Creator Studio subscription app service, it appears that Apple is phasing out the 'iWork' branding, which has been used for Pages, Keynote, and Numbers since 2005.
The iWork section has disappeared from the Apple website, and if you enter the old URL, you will be automatically redirected to a general app information page that includes Creator Studio and Apple Arcade.
(Old URL)
https://www.apple.com/kr/iwork
(Page archived on the internet around last November)
https://web.archive.org/web/20251115020245/www.apple.com/kr/iwork/
Whether the iWork brand will be completely phased out is still uncertain, and the expression can still be found in various customer support materials. It seems that it will take some time for a 20-year-old brand to disappear completely, and there is a possibility that some uses may remain depending on the situation.
Not only iWork but also other 'i' series brands of Apple have been gradually disappearing in recent years. iBooks changed to Apple Books, iPhoto became the Photos app, and iTunes was split into Apple Music, TV, and Podcasts. On the other hand, 'i' names are still retained in major hardware such as iMovie, iCloud, iPhone, iPad, and iMac.
[The rest of the content is omitted]
https://x.com/MacRumors/status/2022445547001680040
