Since this is a translation of an overseas article, there may be some mistranslations.
https://www.avpasion.com/boe-cuarto-color-televisores-lcd-rgbx-bt-2020/
A Fourth Color Joins the TV Wars: New RGBX LCD Promises to Surpass BT 2020
The TV wars are getting really interesting. Just when you think you have the situation figured out, someone comes along and flips the script. And that's exactly what BOE has done, pulling a new card from their sleeve. The company unveiled an 85-inch UB Cell 5.0 RGBX Ultra TV LCD screen, aiming to take things a step further than what's currently possible with mini LED.
This isn't about the tired old stories of more brightness or more dimming zones. The beauty of this technology is that it tackles color directly. Their proposal combines an RGBX panel with an RGBX backlight, meaning a system that goes beyond the red, green, and blue we've known all our lives.
The most eye-catching figure is 130 percent of the BT 2020 color gamut. To put that in perspective, BT 2020 is already an extremely demanding standard when talking about high-end TVs and HDR. So BOE is boasting that it's going far beyond that.
BOE Wants to Introduce a Fourth Color to the TV Competition
When discussing premium LCD TVs, the conversation usually revolves around the same elements: maximum brightness, dimming zones, light bleed, contrast ratio, and screen size. This is common because mini LED has been growing in those areas, closing the gap with OLED while maintaining advantages like brightness and massive screen sizes.
But BOE's move takes a much more intriguing path. RGBX signifies that the company is adding a fourth primary color to existing systems. This isn't just about shining brighter; it's about enabling TVs to generate a wider and richer color palette from the ground up, both in the panel and backlight.
And on an 85-inch TV, this is truly remarkable. As screen size increases, it becomes more apparent whether an image has good color volume, if HDR isn't flat, and if scenes with intense colors look washed out. It's easy to understand why. Today's TVs don't just impress with sheer nit brightness; they captivate when they can deliver the vibrancy of a sunset, the neon signs exploding in a cityscape, or the captivating detail of an animated scene that keeps you glued to the screen.
BOE didn't present this as just another curious artifact from a research lab. The UB Cell 5.0 RGBX Ultra technology was unveiled within the context of Display Week 2026, one of the industry showcases where manufacturers reveal the direction they want to take panels in the coming years. And it's not just some fleeting idea; this proposal received recognition at the LCD Technology Showcase Awards, so we're definitely talking about something significant.
LCD Doesn't Want to Just Watch as OLED and RGB Mini LED Steal All the Headlines
For a long time, OLED has been the preferred choice when talking about contrast ratio blacks and movie-like experiences. Then mini LED came along and said it could also do some pretty serious things, and now RGB mini LED is taking it up another notch with purer colors and higher brightness. But now BOE wants to take that fight into a different arena: four primary colors.
This move is powerful because it comes at a time when many TVs are starting to sound too similar. Everyone promises more brightness, more dimming zones, better AI, better processors, and better HDR. But the conversation takes a turn when a brand starts talking about 130 percent of BT 2020. Now it's not just about lighting up scenes better, but also about reproducing more colors and making them more intense.
However, let me caution you against getting too carried away prematurely. BOE still needs to provide us with some data we want to know about this TV. We lack information on maximum brightness, dimming zone count, refresh rate, price, and release date in stores or which brands will ultimately adopt this technology. So for now, it's best to see it as a rather interesting demo version.
That said, it's impossible to deny that this is quite a powerful piece of news. BOE wants LCD to forge its own path with higher brightness, larger screens, and more incredible color reproduction. There's no conscious effort to compete with OLED. And if RGBX makes it into commercial models, we might be hearing a new buzzword for years to come.
Because as we are already witnessing more and more, the big war is not about nits but about who can paint the image better. And in that fight, BOE seems to be putting its best foot forward with at least a prototype worth watching closely.
▶ Source: https://www.avpasion.com/boe-cuarto-color-televisores-lcd-rgbx-bt-2020/
