Since this is a translation of an overseas article, there may be some inaccuracies.
https://www.avpasion.com/tcl-televisor-sqd-miniled-t7m-ultra-300hz/
TCL Announces New SQD-MiniLED TV T7M Ultra Featuring 300Hz, 3000 Nits and Onkyo Sound
TCL is showing no signs of slowing down this year. The Chinese brand continues to release new products with impressive specs, and it's still accelerating.
The latest model is the TCL T7M Ultra, a new TV featuring SQD-MiniLED technology. Currently launched in China, it clearly shows the direction the company will be taking this year.
It feels like TCL has entered "bulldozer" mode. This isn't just a simple revision or a name change. The T7M Ultra sits above the recently released T7M Pro, improving on local dimming zones and brightness for very strong performance on paper. In other words, TCL is not simply releasing many TVs; it is rapidly expanding its product lineup with better models before consumers can even digest the previous ones.
Interestingly, their strategy seems to be working. TCL is aggressively pushing SQD-MiniLED as a key feature for 2026. This technology has been touted as a weapon to compete with top-tier models in terms of brightness, color, and light control. The T7M Ultra is not just filling the lineup; it's a model that demonstrates TCL's intention to seriously compete in this year's most impressive TV war.
TCL T7M Ultra: More Than Just a Contender
Looking at the specs, the new TCL T7M Ultra boasts a 4K panel with a base refresh rate of 150Hz and a maximum 300Hz mode. While it remains to be seen how these figures will translate in real-world usage, one thing is clear: this TV is designed to deliver powerful performance not only for movie and drama viewing but also for gaming and dynamic motion.
However, what sets the T7M Ultra apart from recent models are two specific elements. First, there's the number of local dimming zones. TCL mentions an impressive 2,176 local dimming zones for this class of TV. Second is the brightness. It offers a peak brightness of up to 3,000 nits with XDR. Of course, actual measurements and mode-dependent variations need to be considered, but it's clear that TCL aims to capture consumers' eyes through pure HDR impact.
Additionally, data showing 100% coverage of the BT.2020 color space has been added. This aligns with other recently released SQD-MiniLED models, reinforcing their strategy of combining super quantum dots with high brightness and precise zone control to achieve optimal efficiency without fully transitioning to RGB MiniLED.
Brighter Screen, More Zones, Better Sound: Differences from Internal Competitor Models
What's interesting about this TV is not just its specs but also its position within TCL's internal catalog. According to the information released, the T7M Ultra shares 4K resolution, a base refresh rate of 150Hz, a 300Hz mode, and 100% BT.2020 support with the T7M Pro. The key difference lies in raising local dimming zones and brightness to another level, which is crucial for MiniLED TVs.
TCL has also integrated an Onkyo 2.1.2 sound system, enhancing the product's overall quality. While it may not completely replace a separate soundbar or audio system, it shows that TCL hasn't neglected audio as a mere afterthought. The inclusion of Wi-Fi 6 and four HDMI 2.1 ports is also noteworthy.
Furthermore, TCL mentioned "Spirit Control System 3.0," one of its technology packages for this new product. While these commercial names are heavily marketing-driven, it's clear that the T7M Ultra is not just a "passing" model but one designed to grab attention from the spec sheet onwards.
Size, Price and a Big Barrier: Currently China Only
The TCL T7M Ultra will be available in 65, 75, 85, and 98 inches. It's a lineup focused on large screens with long diagonals, which are the sizes where these high-spec products shine brightest these days. Prices start at 6,799 yuan for the 65-inch model and go up to 15,999 yuan for the 98-inch version. This translates to roughly 858 euros (about 1.2 million won) for the 65-inch model and about 2,020 euros (about 2.9 million won) for the largest model.
Here we encounter a perennial problem that TCL faces every time it makes a Chinese announcement. There are currently no details on a global release plan. While the brand is currently selling some SQD-MiniLED models like the X11L in regions outside of China, there is no confirmation yet for the T7M Ultra. So while the product itself looks very good and has excellent price competitiveness, it remains to be seen from afar for now.
Nevertheless, the underlying message is clear. TCL is still hungry despite having already launched several new products. While other brands are cautiously playing one or two cards, they are relentlessly pushing forward. It's unclear how many of these models will be released outside of China, but one thing seems certain: if the trend in 2026 is for dazzling brightness, overwhelming local dimming zones, and enhanced MiniLED, TCL wants to do more than just participate in the competition; it wants to shake things up.
▶ Source: https://www.avpasion.com/tcl-televisor-sqd-miniled-t7m-ultra-300hz/
