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Home Entertainment Size Is Nearly 8 Times Larger Than Theaters

The home entertainment market continues to grow rapidly thanks to streaming, and last year the US home entertainment market grew to nearly eight times the size of the theater market.
Home entertainment was already expanding rapidly, but the pandemic served as a catalyst for tremendous growth.
In 2017, home entertainment revenue was about twice that of the US box office. In 2021, when theaters were struggling, home entertainment grew to 3.5 times the size of the theater market. By 2023, that gap had widened to five times.
Home Entertainment in 2025
US figures for 2025 have been compiled. According to these figures, while US theater revenue is projected to grow by about 5.8% from 2024 to 2025, reaching approximately $8 billion, home entertainment will be nearly eight times larger than the theater market. This still represents a significant decrease compared to 2023's $9 billion and 2018's pre-pandemic figure of $11.9 billion.
Industry group DEG reported that "total US consumer spending across digital and physical home entertainment formats in 2025 is projected to reach $62.2 billion, a 17.4% increase from the nearly $53 billion spent by consumers in 2024. This growth is driven by early-year digital transactions and the continued strong performance of subscription streaming."
Global figures have not yet been released. 'Theme Report,' which tracked global theater and home entertainment sales, has not been consistently published since the pandemic.
TV and YouTube Not Included
Home entertainment figures include DVD/Blu-ray, EST/VOD (digital purchase or rental of movies), and subscription-based streaming services that offer movies, series, and other entertainment, such as Netflix, HBO Max, Prime Video, and Disney+.
Antenna, cable, and satellite TV packages are not included, nor is streaming of sports through streaming services, or video streaming from social media platforms like YouTube and TikTok. Streaming services from TV distributors are also excluded from the figures.
The Explosive Growth of Home Entertainment
These figures highlight the reality that home entertainment is booming thanks to streaming services, while the era of theaters and physical discs is fading.
Last year, sales and rentals of DVDs, Blu-rays, and UHD Blu-rays in the US declined by 9.3%, although UHD Blu-ray saw a resurgence in growth.
This trend is expected to continue as more viewers subscribe to multiple services and streaming providers increase content investment and raise prices.
The industry is also experimenting with entirely new content formats that cannot be shown in theaters.

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