The Verge Article
Xbox Game Pass 'has become too expensive,' says Microsoft's new gaming chief in leaked memo
https://www.theverge.com/tech/911182/microsoft-xbox-game-pass-too-expensive-leaked-memo
Some content was translated with Gemini 3 Flash.
Asha Sharma, Microsoft's new Xbox division head, has announced changes to the pricing structure of Xbox Game Pass. In an internal memo obtained by The Verge and addressed to Xbox employees, Sharma acknowledged that 'Game Pass has become too expensive for players' and stated that Microsoft needs 'better value pricing methods.'
Sharma said, "Game Pass is at the core of Xbox gaming value. It's also clear that the current model is not in its final form." She added, "In the short term, Game Pass has become too expensive a service for players, so we need better value pricing. In the long term, we will develop Game Pass into a more flexible system through testing and learning processes."
Microsoft raised the price of Xbox Game Pass Ultimate to $29.99 per month last year, a 50% increase. The company attempted to justify the price increase through various upgrades across all Game Pass pricing plans, but the rising costs appear to have had a negative impact on Game Pass.
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https://x.com/verge/status/2043747289370636788
