This is a partial quote from an eDaily article.
https://v.daum.net/v/20260423154332158
https://www.edaily.co.kr/News/Read?newsId=04851126645419072
Honda Korea announced at a press conference held on the 23rd regarding 'Honda Korea Business Operations' that it will end its automobile sales business in the Korean market at the end of 2026.
Honda Korea made this decision as a result of careful and ongoing review from a strategic perspective of concentrating management resources in key areas to maintain and strengthen Honda's medium and long-term competitiveness, taking into account changes in the global and Korean market environment. ... ...
Additionally, the policy is to continue to strengthen the domestic motorcycle business as a core business of Honda Korea in the future. The plan is to introduce diverse product lineups with excellent product quality that meet customer needs, further improve services and customer experience, and enhance the unique value of Honda motorcycles.
Honda Korea CEO Lee Ji-hong said at the press conference that day, "I sincerely appreciate the support received from all customers who have loved Honda automobiles so far, and from all dealers and related parties," and "Comprehensively considering changes in the market environment and business environment, including exchange rate trends, I judged that it is essential to concentrate management resources in key areas to secure medium and long-term competitiveness."
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