This is Samsung's official press release.
https://news.samsung.com/kr/%EC%82%BC%EC%84%B1-ai-%EB%8C%80%EC%A0%84%ED%99%98-%EB%AA%A8%EB%93%A0-%EC%97%85%EB%AC%B4%EC%97%90-ai-%EB%8F%84%EC%9E%85-%EB%B3%B8%EA%B2%A9%ED%99%94
Samsung, 'AI Transformation'... Full-scale implementation of AI in all operations
Samsung launches 'AI Transformation'... "Will seize and lead opportunities in the AI era"
Samsung announced on the 9th that it is embarking on 'AI Transformation' which will fundamentally innovate Samsung's way of working and organizational culture, including comprehensively implementing AI in all operations of all its affiliates.
In this year's New Year's address, Samsung Electronics Chairman Lee Jae-yong emphasized, "We must fundamentally change our way of working and organizational DNA," and "We must integrate AI into all business value chains from R&D to production, marketing, and support."
Samsung made a leap to become a global company by breaking away from 'domestic markets' through proactive change and bold investment during the massive digital transformation of the 1990s.
In the AI era, Samsung has embarked on a major innovation not only implementing AI in all business processes, but also transforming the organizational DNA itself—including the work styles of presidents, executives, and employees, and organizational culture—to be AI-centric.
Samsung, which has captured opportunities for new leaps amid change and crisis, has now begun in earnest to challenge itself to seize and lead opportunities in the AI era.
'Redefining Samsung's way of working and organizational culture centered on AI'... Integrating AI into all value chains from R&D to production, marketing, and support
In rapidly changing business environments, Samsung plans to officially introduce external generative AI services such as Gemini, ChatGPT, and Claude in June across all its affiliates to enhance business competitiveness.
The plan is to focus on business innovation not only by improving work productivity in S/W and marketing fields, but also by extensively applying AI across all business areas including development and manufacturing.
Furthermore, Samsung plans to actively utilize AI not as a new technology or merely a tool for simple business improvement, but as an innovative technique that triggers fundamental changes in management and as a starting point for discovering new growth momentum.
Detailed operating policies are being prepared considering diverse job functions and organizational characteristics, and Samsung will continue to advance services and policies so that employees can more efficiently utilize the AI they need.
"CEO's AI literacy determines AX"... Samsung conducts intensive AI training for all presidents and executives, aiming to complete training for all employees by the end of 2026
Samsung plans to conduct intensive AI training called 'AX (AI Transformation) Boot Camp' for all presidents of its affiliates.
This is the first time intensive AI training is being conducted for all presidents.
Under the recognition that 'CEO's AI literacy determines the success or failure of AX,' practical training will be conducted from executives to directly handle AI and integrate it into their work.
Training for approximately 50 presidents of all affiliates is scheduled to be held for two days in June at Samsung's Human Resources Development Institute Hoam Hall.
Training for executives of all affiliates is scheduled to be held at Samsung Electronics' Talent Development Institute and Samsung's Human Resources Development Institute Changjo Hall for approximately 2,300 people for 2 nights and 3 days in each session until August 12.
Samsung will use this training for presidents and executives as a starting point for company-wide AX innovation, and plans to continue providing additional training regularly so that executives can redesign their work based on AI and lead organizational innovation.
Training for all Samsung employees besides presidents and executives is also planned, with the goal of completion by the end of 2026.
An executive who completed the education said, “I was honestly surprised to learn how easy and much AI can do when learned systematically,” and added, “I felt a sense of urgency and crisis that I needed to fundamentally change the way I work in the field.”
Leadership Team to Announce Joint 'AX Vision' Embodying a Sense of Crisis and Execution Will
The leadership team of all Samsung affiliates plans to announce a joint 'AX vision' at the 'AX Boot Camp'.
As the global industrial paradigm is being reorganized around AI, no company can avoid being eliminated at any moment without a fundamental shift in the way it works and its mindset. The vision will embody a sense of urgency and strong execution will.
Furthermore, during the AI education period, the leadership team will go beyond passively receiving education and present 'specific plans for innovating each business process using AI'.
Establishment of AI Dedicated Organizations in All Affiliates, Full Use of External AI and Related Security System Construction
Samsung also plans to establish AI dedicated organizations in all affiliates. The AI dedicated organizations will be responsible for developing AX promotion strategies tailored to the characteristics of each business, managing data and model operations, and nurturing AI talent, playing a key role in maximizing the AX promotion power across the group.
While allowing the full use of externally generated AI, Samsung will also build a sophisticated security system to achieve both 'expansion of AI utilization' and 'risk control'.
▲Samsung affiliate executives are receiving intensive AI education at the Human Resources Development Institute's Creative Center.
Samsung to "Leap Forward as an 'AI Native Company' with Innovation Strongly Led by the CEO"
Starting with the Galaxy S24 series, the world's first AI phone, Samsung has been leading the market by introducing AI home appliances and AI glasses.
Following the construction of an AI ecosystem through products and services, Samsung plans to completely transform its organizational DNA based on AI.
A Samsung official said, “Samsung has leaped forward as a world-class global company by boldly challenging and innovating in the face of enormous changes and crises such as digital transformation and mobile transformation,” and added, “The 'AI paradigm shift' is a starting point for innovation to leap forward as an 'AI Native Company,' and we will seize opportunities and lead in the AI era.”
To this end, the CEO will strongly lead management innovation by applying AI to eight major business processes, and will promote a large-scale transformation into an innovative company through AX.
▶ Source: https://news.samsung.com/kr/%EC%82%BC%EC%84%B1-ai-%EB%8C%80%EC%A0%84%ED%99%98-%EB%AA%A8%EB%93%A0-%EC%97%85%EB%AC%B4%EC%97%90-ai-%EB%8F%84%EC%9E%85-%EB%B3%B8%EA%B2%A9%ED%99%94
