Since this is a translation of an overseas article, there may be some mistranslations.
https://www.avcesar.com/apple-des-hausses-de-prix-inevitables-sur-les-futurs-produits-confirme-tim-cook-47894
Apple's Tim Cook Confirms Price Increases Are Inevitable for Future Products
Until now, Cupertino's Apple has maintained its reputation for excellent volume negotiation skills and margin securing capabilities amidst industry turmoil. However, the tech giant has finally succumbed to the current economic climate.
Amidst a global component supply war triggered by the artificial intelligence boom, this American technology behemoth has warned consumers that the final bill amount will become heavier. This is a very unusual surrender declaration from the top management of Apple, highlighting how intense the inflationary shock hitting the consumer electronics sector is.
To recap the situation, AI giants are currently buying up all the DRAM and NAND flash memory chips essential for their data centers. As a result, the consumer electronics industry is suffering disadvantages, leading to price increases and launch delays for numerous devices.
Tim Cook: "We Can No Longer Bear the Situation"
There were rumors that Apple could absorb the price increases without burdening consumers, but unfortunately, CEO Tim Cook confirmed otherwise.
In an interview with The Wall Street Journal, Tim Cook stated, "Unfortunately, price increases are inevitable." He added, "We have been doing our best to mitigate the sharp price increases being forced upon us and have strived to protect customers from these increases. However, we can no longer bear the situation."
He further emphasized, "Despite consumer demand for devices, supply is becoming increasingly limited, and memory manufacturers are passing on significant price increases. We need memory prices and supply to return to reasonable levels for consumer products."
Will the iPhone 18 Pro Max Be the First Target?
In this regard, recent rumors suggest that the price of the iPhone 18 Pro Max, scheduled for release this fall, will be higher than usual.
▶ Source: https://www.avcesar.com/apple-des-hausses-de-prix-inevitables-sur-les-futurs-produits-confirme-tim-cook-47894
