Apple, massive product price increase causes stock to plummet...down 5%.

114.39.***.***
160

This is a partial quote from a Yonhap Infomax article.

https://v.daum.net/v/20260626015401208

https://news.einfomax.co.kr/news/articleView.html?idxno=4421932

… As the global artificial intelligence (AI) industry is rapidly expanding, demand for memory semiconductors has exploded, and Apple is also taking a hit. Tim Cook, Apple CEO, said a few days ago that price increases for products are inevitable due to the sharp rise in memory chip prices.

Apple's official announcement of product price increases worsened market sentiment. The day's decline was the largest since February.

According to Apple, the MacBook Air will increase from $1,999 to $1,299. The iPad Air will also be raised from $599 to $749. This is an increase of about 20%.

Apple said in a statement, "The consumer electronics industry is facing unprecedented challenges" and added, "The rapid expansion of AI data centers has led to an explosive surge in demand for memory and storage."

Apple also said, "We have never seen component prices rise so much in such a short period of time," and added, "We have reached the point where we need to start raising prices on a number of products." This suggests the possibility of further price increases in the future. [The rest of the content is omitted]


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