In the 2023 Seoul apartment subscription market, the first-round subscription competition rate in Gangnam 3 districts and Yongsan district was 13.4 times higher than that of non-Gangnam areas. This is a result of the increased burden of presale prices due to rising construction costs, and the price competitiveness and scarcity of Gangnam area complexes subject to presale price ceilings have been highlighted. While the general supply volume in Gangnam this year was very low, the supply volume in non-Gangnam areas was relatively high. In particular, applicants flocked to Gangnam area complexes subject to presale price ceilings, with 'Acro de Seocho' recording a competition rate of 1,991:1.