Since this is a translation of an overseas article, there may be some mistranslations.
https://www.avcesar.com/disney-l-arrivee-d-un-abonnement-100-gratuit-se-precise-48239
The launch of a free Disney+ subscription plan is becoming 100% certain.
Competition in the streaming market is becoming increasingly fierce.
To attract more subscribers, the Disney+ platform is seriously considering introducing a 100% free ad-supported subscription plan. This is an unprecedented strategy for the American entertainment giant, which is actively seeking new growth drivers.
Since the related information was first leaked last July, the possibility of a completely free new subscription plan option for Disney+ has been gaining momentum. The platform is in an atmosphere of investigating all pricing policy possibilities to continuously expand its viewership against competitors.
Disney+ New Audience Capture through Advertising
The person who brought up this topic again at Disney's recent quarterly earnings announcement was none other than Josh D'Amaro. He frankly explained that this 100% ad-supported option would have the double advantage of attracting new users while generating significant additional commercial revenue. This is a very profitable monetization method for Disney.
AVOD as a Strategic Priority for Disney+
The executive confirmed that Disney's interest in this economic shift is growing and detailed his vision as follows.
First, we see this option as a means to expand our influence to a more price-sensitive customer base, D'Amaro said. As previously mentioned, expanding our viewership is one of our strategic priorities. Secondly, unlike many competitors in the AVOD space, we already sell ad inventory relatively well.
In other words, securing more advertising volume will directly help accelerate actual advertising revenue growth. Finally, a free subscription plan can help attract new Disney+ subscribers at the early stages of the customer journey. Therefore, while we don't have anything specific to announce today, this is a possibility that we are definitely considering.
▶ Source: https://www.avcesar.com/disney-l-arrivee-d-un-abonnement-100-gratuit-se-precise-48239
