The Korean theater market in the first half of 2026 showed remarkable growth. Theater ticket sales increased more than twice compared to the same period last year, and the popularity of large-scale theatrical performances such as 'Sen and Chihiro' is a major factor. On the other hand, the musical market was sluggish. Overall, popular music concerts continued to be strong, accounting for about 56% of performance market revenue. While the proportion of ticket sales in the metropolitan area decreased slightly, notable growth was recorded in non-metropolitan areas, particularly Busan. The concentration of top performances is showing a trend of easing.
