A while ago, I had a brief conversation with the owner of a shop I frequently used to visit in Korea on KakaoTalk...
Recently, I heard that Trek is struggling in the Korean market.
Well... to exaggerate a bit, there are even rumors circulating that they're on the verge of collapse... though of course, this is limited to Korea.
Giant is like the import parent company... and I heard they're also falling behind on payments.
The bicycle market in Korea has already become oversaturated and the bubble is deflating,
Unlike the boom times of the past, now only the serious enthusiasts are looking for high-end bicycles... so perhaps it's an inevitable result.
It's not just a problem with Trek...
But from a consumer's perspective, I think the importers still have a long way to go before they wake up to reality...
I checked the Trek Korea website... and they're running promotions too.
But looking at the prices, I feel like the urgency hasn't quite hit them yet...
The Madone series, honestly, doesn't look as good as models from 10 years ago...
In any case, it's not just Trek's problem—it's a phenomenon that all bicycle manufacturers and importers have been experiencing since the pandemic.
