This is a partial quote from an article in AiNews24.
https://n.news.naver.com/article/031/0001040101
https://www.inews24.com/view/1982850
Changes applied on the 22nd..."Improvements made following recommendations, related information clarified"
According to Naver on the 6th, a revised display method will be applied to major sections of Naver Shopping from mid to late this month. This will be implemented sequentially in some sections. Accordingly, the existing "My Discount Price," "Membership Discount Price," and "Lounge (customer-exclusive membership operated by brands, etc.) Discount Price" will be unified under the name "Maximum Discount Price." ……
The discount rate is displayed as a numerical value calculated based on the selling price and the immediate discount price. Naver explained that previously, in some screens, the discount rate was displayed based on the maximum discount price. This improvement unifies the standard.
This change follows an improvement recommendation from the Korea Consumer Agency (KCA). The KCA has been recommending that the online shopping industry improve pricing display methods that could mislead consumers.
A Naver representative said, "Following the KCA's improvement recommendation to ensure that consumers clearly understand price and discount information in online shopping, we are announcing the details of the display method improvement," adding, "We will continue to strive to provide more satisfactory services."
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