This is a translation of a foreign article, so there may be some translation errors.
https://www.hdtvtest.co.uk/news/report-samsung-to-buy-thousands-of-lg-display-s-new-oled-se-panels
Samsung Reportedly Set to Buy Tens of Thousands of LGD's New OLED SE Panels
LG Display has already confirmed plans to use its new budget OLED SE panel in some of its OLED TVs this year (almost certainly the LG B6 OLED TV). But LG products may not be the only place this panel shows up.
According to a report from Daily Korea, Samsung Electronics is also set to use OLED SE panels. It's speculated that this panel will be used in the Samsung S85H OLED TV, which will sit below the S90H and the flagship S95H in Samsung's 2026 OLED TV lineup and serve as the cheapest option.
Nothing has been officially confirmed, but the report states that Samsung plans to expand the number of OLED displays it purchases from LG Display this year by 30%, from 1 million units last year to 1.3 million units. A significant portion of that order is reportedly made up of OLED SE panels.
The reason we can infer this is because Daily Korea specifically mentioned that Samsung wants to buy "polariser-free panels" from LG Display, and that is exactly the defining feature of the OLED SE. OLED SE is the only OLED display made by a Korean manufacturer that lacks a polarizer.
LG Display removed this layer in order to boost the brightness of the OLED SE display, and of course this step comes with a few drawbacks. The polarizer is a special layer primarily used to reduce the impact of ambient light hitting the screen, absorbing and limiting the annoying reflections that hurt the viewing experience. It helps users see the screen content more clearly.
By removing the polarizer, LG Display says it was able to boost the OLED SE panel's brightness from roughly 700 nits up to around 1,000 nits. To address the increased reflectivity that comes from losing the polarizer, LG Display instead opted to use a special anti-reflective coating with a measured light reflectance of about 4.4%. Of course, how effectively this coating deflects those annoying reflections remains to be seen, but if it performs well enough, the brightness boost will be a very attractive feature.
A Brighter Budget OLED TV Ready to Go Head-to-Head
If the report is accurate, Samsung's S85H could become one of the best value OLED TVs on the market in 2026. But anyone considering buying it should keep in mind that this TV doesn't support Dolby Vision HDR. Samsung has never adopted Dolby Vision on its TVs and has stuck to a policy of supporting only the rival format, HDR10+, and that policy could become a bigger issue on a budget OLED TV.
The problem is that Dolby Vision is far more widely supported among streaming services and filmmakers than HDR10+. This matters a lot, because Dolby Vision HDR offers a very useful way for lower-brightness OLED TVs to overcome their brightness shortfall and still render images accurately. Since most content today is graded for a display with 1,000 nits of peak brightness, TVs that can't hit that number have to rely on tone mapping to compensate. Tone mapping refers to the way a TV compresses overly bright elements it can't actually display, and it doesn't always work well—sometimes different tones get compressed together, resulting in a loss of detail on screen.
Dolby Vision solves this problem because its tone mapping is applied in a way that stays closer to the creator's original intent, and it generally produces better results. This is why HDR images tend to show far more detail than non-HDR content. On brighter TVs, the importance of tone mapping for detail rendering is relatively lower, so the lack of Dolby Vision matters less, but on darker TVs, that absence can be a significant drawback.
Given that LG's B6 OLED TV is very likely to use the same OLED SE panel as the S85H, Dolby Vision support could give LG's product a considerable edge.
▶ Original source: https://www.hdtvtest.co.uk/news/report-samsung-to-buy-thousands-of-lg-display-s-new-oled-se-panels
