Since this is a translation of an overseas article, there may be mistranslations.
https://www.flatpanelshd.com/news.php?subaction=showfull&id=1771488870
Samsung Shows Strong Growth in OLED TV Market After Years of Rejection
Samsung, which has rejected OLED TVs for about 10 years, is currently experiencing strong momentum, with global OLED TV sales growing by 38.1% in 2025.
Samsung launched its first OLED TV in 2012/2013, but eventually abandoned the project due to the high production costs of RGB OLED panels.
As a result, LG remained the sole supplier of OLED TV panels for nearly 10 years. Samsung returned to this market in 2022 with its own panel technology, QD-OLED.
The Right Choice
Samsung's return proved timely amid intensifying competition from fast-moving Chinese TV brands. Currently, Chinese brands are focusing on LCD TVs.
According to market research firm Omdia and Korean media outlet ETNews, Samsung sold approximately 2 million OLED TVs in 2025, a 38.1% increase from the previous year, despite a stagnant overall TV market.
This continued strong performance led to Samsung's OLED TV sales surpassing its own "Neo QLED" (miniLED) LCD TV sales from 2024 onwards. OLED offers better picture quality than Samsung's miniLED LCD models due to deeper blacks, pixel-level luminance and color control, and faster response times compared to the limited local dimming zones of miniLED.
LG Remains OLED Leader
In 2025, LG sold 3.22 million OLED TVs, a slight increase from 3.18 million the previous year. Sony ranked third with sales of approximately 560,000 units, down 15.5% year-on-year, suggesting that Samsung is eroding Sony's market share and growing.
Omdia estimates that the total OLED TV market size grew by about 6% from 6.07 million units in 2024 to 6.43 million units in 2025.
Samsung is expected to expand its OLED lineup again in 2026 and, along with LG, launch more affordable OLED TVs.
▶ Source: https://www.flatpanelshd.com/news.php?subaction=showfull&id=1771488870
