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2026 Indonesia K-Content Consumer Trend Survey: Focusing on University Students in Major Cities

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  • Indonesia Content Industry Trends | (2026 Indonesia K-Content Consumer Trend Survey: Focusing on University Students in Major Cities) | Issue 4, 2026 | KOCCA / KOREA CREATIVE CONTENT AGENCY (Logo) | Cover Image

  • 2026 Indonesia K-Content Consumer Trend Survey: Focusing on University Students in Major Cities

    Table of Contents

    • 1. Survey Method and Content
      • 1.1 Survey Method
      • 1.2 Survey
    • 2. Respondent Information
      • 2.1 Gender
      • 2.2 Age
      • 2.3 Region
    • 3. Awareness and Usage Status of K-Content
      • 3.1 Interest in K-Content
      • 3.2 Contribution of K-Content to the Recognition of Korean Culture
      • 3.3 Frequency of K-Content Use
      • 3.4 Purchase of Korean Products and Desire to Visit Korea After Using K-Content
      • 3.5 Monthly Expenditure on K-Content Use
      • 3.6 Proportion of K-Content Consumption through Short-Form Content
    • 4. Usage Status of K-Content by Genre
      • 4.1 Frequency of Use of K-Content by Genre
      • 4.2 Platforms Used for K-Content by Genre
      • 4.3 K-Content
    • 5. Preferences for K-Content by Genre
      • 5.1 Intention to Recommend K-Content
    • 6. Changes in K-Content Usage
      • 6.1 Changes in K-Content Usage Over the Past Year
      • 6.2 Outlook for Future Changes in K-Content Usage (Next Year)
    • 7. Purchase and Behavioral Conversion After Consuming K-Content
      • 7.1 Experiences of Consumption and Behavioral Conversion After Consuming K-Content
      • 7.2 Influence of K-Content on Korean-Related Consumption
    • 8. Inconveniences and Improvements in K-Content Use
      • 8.1 Inconveniences in Using K-Content
      • 8.2 Improvements Needed for K-Content Use
    • 9. Conclusion and Implications

※ Please refer to the attached (PDF) file for further details.

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