Cities in Indonesia have relatively fewer signs, neon signs, and other advertising displays compared to Korea.
There are several cultural and environmental reasons for this, but the biggest factor is the imposition of an advertising tax (Pajak Reklame).
The advertising tax is part of legal regulations related to the appearance of cities and the management of advertisements, and it is calculated based on the size, location, and type of advertisement.
Those who are preparing for service businesses such as restaurants or clinics should prepare for the payment of advertising taxes in advance so that there are no problems with opening.
You need to apply for a permit for the relevant advertisement at the DPMPTSP department of the Jakarta City Hall. Bring your ID card, business registration certificate (SIUP), sign design, and site photos to fill out the application form. You will receive guidance on tax payment along with the application. (They are very kind because it's about paying money... But it's slow...)
https://bapenda.jakarta.go.id/jenis/pajak-reklame
This advertising tax is a fixed cost that must be paid annually.
Sometimes, signs on the street are covered with cloth because they haven't received permission or paid taxes. This is likely due to a high probability of fines.
In Indonesia, the term "Reklame" is used, which includes all forms of advertising materials for commercial purposes or information dissemination.
"Reklame" generally encompasses various forms such as banners, streamers, signs, neon signs, and digital displays.
