Korean instant noodles are gaining great popularity in Japan these days, the birthplace of ramen. Many young people have become hooked on spicy ramen. As interest in Korean culture grows, domestic ramen companies that have entered the Japanese market are setting new sales records.
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Last year, a domestic food company set a new record with sales exceeding 165 billion yen, or over 150 billion won in Korean currency, from spicy instant noodles alone.
[Kim Dae-ha/Nongshim Japan Corporation CEO : As we continue to pursue differentiated flavors that don't exist in Japan, these people have come to appreciate spicy tastes.]
Korean instant noodle exports in the first quarter of this year increased 26% compared to the same period last year.
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Samyang, come on!
From what I remember, Japanese bagged instant noodles weren't that great...
