Delivery app No. 1 'Baemin' is up for sale again... Market saturation and profitability limitations lead to 'exit'?

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The sale of Woowa Brothers, the operator of Baedal Minjok, is being promoted. Although rumors of a sale have persisted due to reasons such as financial difficulties at its parent company, German Delivery Hero (DH), this time the process seems to be moving forward.

According to industry sources on the 14th, DH has selected JP Morgan as the sale manager and sent investment proposal letters (teaser letters) to multiple domestic and foreign companies. It is reported that Naver received the investment proposal letter domestically. US Uber and Chinese Alibaba are also mentioned.

DH is expected to value Baedal Minjok at around 8 trillion won. This is almost twice the amount paid for the acquisition.

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Wow... Are you saying Kim Beom-su will suddenly buy it?

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