CJ CGV has grown to become the second-largest cinema operator in Indonesia just over a decade after its market entry. Following the COVID-19 pandemic, the company has led the recovery of audience numbers and increased revenue through the success of both local and Korean films. Recently, CGV introduced Indonesia's first-ever cinema sports broadcast, offering a new theater experience. With diverse strategies including expanded merchandise offerings, the introduction of K-food menus, and theater interiors reflecting regional characteristics, CGV is expected to achieve sustained growth in the Indonesian market.
