Apple launched the iPhone 18 Pro and iPhone 18 Pro Max with significant improvements in performance, camera, and battery life. Both models are powered by the faster A20 Pro chip and come equipped with 12GB of RAM. The iPhone 18 Pro has a 6.3-inch display while the iPhone 18 Pro Max features a 6.9-inch display, both with Super Retina XDR and ProMotion technology. Key camera features include a variable aperture that automatically adjusts the lens opening based on lighting conditions. The iPhone 18 Pro starts at $1,199 while the iPhone 18 Pro Max starts at $1,299. Both models are available in storage options up to 2TB.