
Universitas Esa Unggul (UEU) is one of the world-class universities based on intellectuality, creativity and entrepreneurship, which excels in the quality of management and the results of implementing the Tri Dharma of Higher Education.
Being a world-class university means that UEU is committed to referring to world-class university standards and carrying out best practices carried out by world-class universities. This institution will strive to produce outputs, both research results and community service results, which are recognized for their contributions by the global community. And most importantly, UEU strives hard to produce graduates who have competence and global competitiveness.
To become a world-class university, this institution must certainly be supported by and produce human resources who not only have a high level of intellectuality but are also creative and have an entrepreneurial spirit. Human resources with a high level of intellectuality are intelligent people who can think critically and analytically in developing new ideas and knowledge. Creative human resources are people who can innovatively apply new knowledge economically to create things that can improve the welfare of humanity. Human resources with an entrepreneurial spirit are people who can package or sell the results of innovation, thus generating economic profits.
Based on this vision, the words creative and entrepreneurial were chosen as the UEU jargon and explicitly placed as the spirit and main theme that will color the entire journey of UEU's progress in the future. In developing entrepreneurship, UEU continues to strive to build partnerships with various parties. This is proven by the establishment of cooperation with several State-Owned Enterprises (SOEs). From this cooperation, UEU has fostered 432 small and medium enterprises (SMEs) partners, provided scholarships, entrepreneurial internship programs, entrepreneurship course modules and initial business capital for students, as well as entrepreneurship training for lecturers. And to increase the entrepreneurial culture among students, since 2009, UEU has regularly held an annual business plan competition for students. The winners will be given financial assistance to start their business. Students are also encouraged to actively participate in various competitions and exhibitions at the national level in promoting their products.

