It's been 10 years since I started cycling seriously, and here are 2 changes I personally feel
1. There was a time when most riders wore the Rapha uniform, heh. At gran fondo events it felt like over 70% were wearing the armband~~now Rapha feels like just one of many kits out there.
2. Thanks to Pogačar, Colnago's image has really risen. It used to be seen as a bike for rich otaku, but now it feels like the finest bike, the one the world champion rides. Riding a Y1RS makes you look like an expert~~kind of like the Pinarello Dogma F10 in the Team Sky days? heh